Web Site Excellence...
A complete strategy, not just good looks
The strategy's goal is to maximize target traffic
Requirements...
A colorful, speedy enjoyable site
Balance of color, graphics and text
Multiple short pages that allow fast browsing
Interactivity with e-mail response, forms, etc.
Offer valuable content wherever possible
The site should be dynamic, with regular addition of new content
The site needs to be registered regularly with indexes
Searches can be improved by knowledge of search engine algorithms
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